Bachelor of Arts in Business Communication Prgram (Domestic)

詳盡課程說明

The Bachelor of Arts in Business Communication (BA) is an interdisciplinary program that will develop your knowledge of media, cultural studies and business alongside theoretical and practical skills. The communication methods learnt and media training students get throughout this course are relevant to careers in professional writing, journalism, public relations, communications, and advertising.

Graduates of the BA program will be able to:

Learn to evaluate and integrate all types of business communication.
Demonstrate research techniques and methodologies.
Create ethically and legally sound content for a variety of markets.
Integrate media and content to communicate persuasively to specific audiences.
Apply communication methods to business problems and contexts.
Class Profile
UCW is home to students from many different countries around the globe. Communicating with fellow students and sharing experiences can further enhance your learning experience.

Learning Methods
The BA program focuses on many different forms of media. There is a strong focus on how media and communications function in the contemporary business world.

Lectures and class discussions
Studying academic literature
Analysis of case studies
Practical team tasks